Today we talked about the various types of ads (sexy, funny, macho, etc.). We found some excellent examples of print ads in magazines that represented the different categories. I think my favorite example was the funny ad for kitty litter. I loved that both groups found the same ad to represent the humor category. It was interesting to see how easily the ads fall into the various categories. It would also be interesting to explore the other categories that could be identified. I will have to watch some commercials now to see how easily they fall into the categories. Do they focus on one category or do they span a variety of categories?
We also spent some time creating our own advertisement for a salad. My partner and I were attempting to market our salad toward children. We did this by using vegetables to create a playful face on top of the salad. Our message was that "(Insert company name here) says it's OK to play with your food." We were playing to the fact that most kids are used to their mom or dad telling them not to play with their food. Any restaurant or fast food company that wanted to use this marketing campaign would be essentially telling kids that their restaurant encourages playing with your food. There are other ads that use this same strategy of pitting kids against their parents. It may not appeal to the parents but it will appeal to the children who will then bug their parents until they get what they want. Sadly, it works.
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